Aiden by Best Western is a smart and sophisticated boutique hotel thoughtfully designed for the traveller of today. This brand is designed exclusively for conversion projects in the upper midscale segment offering imaginative interiors that reflect the distinctive flare of the destination they serve. Aiden is the ideal solution for developers seeking to transforms the hotel’s experience with modern style and local charm. Each reimagined location is as distinctive as its neighborhood for an “only here” experience. With flexible aesthetic guidelines, Aiden invites owners to design with quirk and local flair, creating an atmosphere full of surprises and authentic details.